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Steve DeLay's picture

Give back to the next group of young salespeople

I was in my car the other day and Tim McGraw's latest hit came on the radio, the song "Always be Humble and Kind"

Like most people, when I'm in the car, the radio is background as my mind wanders about the next meeting I have, the phone call I need to make or whatever.

I had heard the song on the radio before but this time for some reason, I really listened to the lyrics of the song. One line really stuck in my head toward the end of the song.

"When you get where you're goin'. Don't forget turn back around. Help the next one in line. Always be humble and kind."

Instead of my next phone call, my mind wandered to all the people who had helped me in my career get me where I was going. In my nearly 25 year career, I've had various bosses, mentors, colleagues and co-workers. I've learned a lot from all of them. With our "Ultimate Toolkit" series , we've put a lot of that knowledge and information in one or two places to share it. Teams have had tremendous success increasing revenue. I spend a lot of time talking to team execs answering questions and helping point them in the right direction. We've helped the next one in line.

Amy Martin, the founder and former CEO of Digital Royalty and social media expert does the same. She started Digital Royalty after working for the Phoenix Suns. I've never met Amy but read her book "Renegades Write the Rules" and she is one of the few people I follow on Twitter. At one point at Digital Royalty she had dozens of employees but decided to shut down the company. I'm guessing she felt like she gotten where she was going. Now, she consults with companies and does charitable work. Every so often when she has some down time, she will literally send out a Tweet saying something like, "I've got some time. Does anyone need help?" She's turning around and helping the next one in line.

You may be just starting your career in sports. You may be a veteran like I am. Regardless of where you are, you can turn around and help the next person in line. Spend time with that rookie salesperson helping them get better. Respond to that email from another team who had a question about a successful promotion you did. Say hello to the intern and call them by name, not just "Hey you."

Remember where you came from and always be humble and kind. And if I can help you in any way, just ask.

Steve DeLay is co-author with Jon Spoelstra of "The Ultimate Toolkit to Sell the Last Seat in the House" and "The Ultimate Toolkit - Sponsorships", complete systems of strategy, tactics, marketing and training to help teams and colleges increase ticket sales and sponsorship sales being used by more than 175 teams around the country. He also does speaking engagements and consulting work for teams around the country. You can reach him at and follow him on Twitter @SteveDeLay2.

Check out past Ticket Sales Thursday posts on The Migala Report.

Check out past Ticket Sales and Service articles on The Migala Report.

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