The Migala Report

Blogs

Guest Blogs

Learning by Teaching

- Charlie Seraphin

It's amazing how much we learn by standing in front of a group of students and trying to explain something. Anything. In an effort to relate textbook concepts to interested individuals, we find ourselves reaching deep into our memory bank and extracting practical examples that may have long since been forgotten and discarded. The process of remembering gives rise to new expressions and creative ideas, and as we endeavor to clarify and simplify complex ideas, we share personal experiences. There's something special that happens when we tell stories and recall our past.

When are Super Bowl Ads Worth $116k per Second?

- Kirk L. Wakefield

Advertising in sports, just like sponsorships, is only worth the investment in two cases. First, Super Bowl ads are best at achieving awareness due to broad reach, making the CPM a great buy if awareness is the objective. Introducing or establishing a new brand (like the monkey-based ads from Career Builders a few years back or Go-Daddy's provocative ads) that draws from a large, diverse audience makes some sense.

Want to get ahead in 2012? Write it down.

- Bill Boyce

Write Your Goals, Share Your Goals, Share Your Results

Written Goals Work: Urban Legend or Reality? I believe in written goals and accordingly I have always liked the stories of the Harvard and Yale research studies that supported the efficacy of written goals. In preparation for supporting the argument that goal setting works to my Texas Legends staff, I recently did a Google search to learn more about the written goal studies from Harvard and Yale. The studies allegedly concluded that 3% of Harvard MBAs make ten times as much as the other 97% combined (similar result with the alleged Yale study). To my surprise, the more that I learned was that these studies may have never been conducted.

Rock Your World in 2011! Final Step: ACTION

- John "J Graydon" Burnett

Wow. Is it already April? Yes it is, and this is the perfect month to ask this question, "Have you done anything yet?". For the past three months, I have been sharing the guaranteed principles for rocking your world in 2011. The final step is Action, and I find it ironic most people, even those who have created a vision, have desperate desire, and even believe...have already lost focus and have taken no action to move their vision forward. Great news, though...it is not too late!

Rock Your World in 2011! Next Up...You Gotta Believe!

- John "J Graydon" Burnett

Yes. I can see it. My “vision is clear”. And, I absolutely have “desperate desire”....I want it and I want it bad. But I have a problem. I can’t move. In fact, the word “can’t” haunts me. Fear of failure grips me.

If this describes you, let me encourage you with these words...you are not alone. But to move past this...You Gotta Believe.

Rock Your World in 2011! Step 2: Desperate Desire

- John "J Graydon" Burnett

Step one to rocking your 2011 world was to develop a clear vision. Can you see it? Is it crystalizing in your mind’s eye? If your answer is “yes”, then you’re ready for step two: Desperate Desire.

Not too long ago, I was talking with a frustrated sales person about their annual goals, both personal and professional. The conversation went something like this;

Sales Person: “At the beginning of last year, I spend more time than I ever had thinking about and even writing out my goals.”

Rock the World in 2011! The First Step

- John "J Graydon" Burnett

“Really? Rock the world? But John, you don’t know me, my circumstance, my boss, our company, my background, our record from last season (ugh), our sorry ratings (ouch)!” Yes, you. You can, actually, you must. The only thing stopping you, is you.

Determine right now that YOU will shape your 2011...your choices, your effort, your focus, your response to the crap that will inevitably be thrown in your way. “But how?” The first step is my favorite: develop a Clear Vision.

2011 MLS Comemrcial meetings in Baltimore

- Bryan Kraham

I am off to beautiful Baltimore Maryland for the 2011 MLS draft and business meetings. The biggest thing on my mind is how am I going to deal with a HIGH of 29 degrees?!?! I am looking forward to the trip however. Teams from around MLS will be meeting to discuss the commercial strategy and structure of the future. MLS has operated under a single entity structure since its inception, but over the last few years, the league has begun to evolve through transfer of rights to the teams.

Selling Sponsorships in 2011 – What A Difference A Decade Makes

- Wayne Guymon

When Bob Dylan penned the classic lyrics to “The Times They Are A-Changin” back in the 1960’s, I’m sure he wasn’t thinking about sports sponsorships. (Although the scrap of paper that contained the songs original wording did recently sell for over $400,000 at auction!) The famous lyrics are definitely applicable in relation to the approach in which companies are doing business with sports teams.

Having worked in the team sponsorship industry for over a decade, the approach taken by sponsoring companies has definitely shifted.

Thinking Different to Sell Season Tickets in 2011

- Kelly Cheeseman

In today’s world of a challenging economy that puts pressure on personal and corporate expenses, growing your team's season ticket base is more challenging then ever. Even as the economy recovers ever-so-slightly the value of the personal and corporate dollar is completely different than we saw four years ago.

We have all learned to live without certain luxuries. As we are able to add these luxuries back into our lives we immediately ask… Do we need this? What value does it bring to my family or business? What else can I do with this money? What else do I receive with our purchase?

Developed by Old Hat Creative Content Provided by Baylor University