Write Your Goals, Share Your Goals, Share Your Results

Written Goals Work: Urban Legend or Reality? I believe in written goals and accordingly I have always liked the stories of the Harvard and Yale research studies that supported the efficacy of written goals. In preparation for supporting the argument that goal setting works to my Texas Legends staff, I recently did a Google search to learn more about the written goal studies from Harvard and Yale. The studies allegedly concluded that 3% of Harvard MBAs make ten times as much as the other 97% combined (similar result with the alleged Yale study). To my surprise, the more that I learned was that these studies may have never been conducted.

Yes. I can see it. My “vision is clear”. And, I absolutely have “desperate desire”....I want it and I want it bad. But I have a problem. I can’t move. In fact, the word “can’t” haunts me. Fear of failure grips me.

If this describes you, let me encourage you with these words...you are not alone. But to move past this...You Gotta Believe.

“Really? Rock the world? But John, you don’t know me, my circumstance, my boss, our company, my background, our record from last season (ugh), our sorry ratings (ouch)!” Yes, you. You can, actually, you must. The only thing stopping you, is you.

Determine right now that YOU will shape your 2011...your choices, your effort, your focus, your response to the crap that will inevitably be thrown in your way. “But how?” The first step is my favorite: develop a Clear Vision.

When Bob Dylan penned the classic lyrics to “The Times They Are A-Changin” back in the 1960’s, I’m sure he wasn’t thinking about sports sponsorships. (Although the scrap of paper that contained the songs original wording did recently sell for over $400,000 at auction!) The famous lyrics are definitely applicable in relation to the approach in which companies are doing business with sports teams.

Having worked in the team sponsorship industry for over a decade, the approach taken by sponsoring companies has definitely shifted.