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Creativity Central

(Part 2 in a 3 part series, Read Part 1 here: Part 2 here:


Thu, 09/11/2014 - 09:41 — Steve DeLay

Could your salespeople make a good sales pitch under pressure?

"Hey Steve, come here for a minute."

I was an outside salesperson at the New Jersey Nets in my second year. I was a 'Team Leader' and one of the veterans. Jon Spoelstra was motioning from across the Nets office for me to come over to him. He was standing next to David Gerstein, one of the Nets seven owners.

I have a problem…NOT MY PROBLEM

Wed, 09/10/2014 - 09:39 — Amy Potter

As a boss, my team will come to me with their work problems and sometimes their personal issues as well. How can I fix things? What can I do to make this process better? I do feel honored that I am trusted and seen as a problem solver however, it is time to empower others. I have been reading a lot of articles on this subject and I have come to the realization that I want to challenge my team to be solution based people.

I like the concept and began implementing.


Thu, 09/04/2014 - 13:57 — Steve DeLay

It's cool to sell group tickets

Off The Couch And Into The Seats

Wed, 09/03/2014 - 09:20 — i-rein

By Irv Rein, Ben Shields, and Adam Grossman

Introduction: New American Mainstream in Baseball
(First in a 3 part series)


Thu, 08/28/2014 - 08:51 — Steve DeLay

Would crowd-sourcing work to sell tickets for under-privileged kids?

Every so often, an idea comes along that I'd love to test out, just for the heck of it. Since I don't work at team right now, I don't have a laboratory to test new ideas as often as I'd like. This week, someone brought up an idea I'd like to test out.


A number of years ago, when I was with the Los Angeles Kings, one of my colleagues brought me an idea he had used at another team to sell tickets called Kids Night Out.

You Are The Driver of Your Bus

Wed, 08/27/2014 - 09:05 — Brad Wurthman

Eureka moments. Everyone experiences them, often times when they are least expected. For myself, it was while reading The Energy Bus by Jon Gordon (@JonGordon11). In essence, beat negativity with positivity and you'll be amazed by the results. I was reminded of this as I was fortunate to have the opportunity to hear Jon speak to our student-athletes this year and it inspired me to share his message.

Be prepared for your next gameday by making sure you have the tools you need to succeed. Below are just a few suggestions to help make your own ultimate gameday survival kit.

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What do you keep in your gameday survival kit? Tweet @TheMigalaReport and let us know!


Thu, 08/21/2014 - 09:15 — Steve DeLay


Yep, it's that time of year for most ticket sales staffs.

Post Labor Day is the sprint to the finish line for hockey and basketball sales staffs. Even football sales staffs are racing to get those last prospects in the fold.

The schedule has recently come out. Get those ticket package collateral pieces done and mailed out. Scramble, scramble, scramble.

I've been there. I know what the 60 day sprint is like. There is one thing that many teams seem to forget this time of year....on-going sales training.

I have read countless books on leadership, listened to leaders speak about their tools to success and continue to evaluate how I lead my small but mighty team.

I have read books authored by Bill Gates, Warren Buffet, and any former President - learning how each person became a leader and planned their destiny.

There seems to be a common theme – it is your style so figure out what is natural and works for your style. We all have different ways of leading, building and developing our personal success and goals.

Things Always Work Out

Mon, 08/18/2014 - 08:52 — Katie Nessling


Thu, 08/14/2014 - 08:58 — Steve DeLay

How can teams (or I) help teach students how to sell?

Jerry Maguire's line seems to make sense.

I must admit I'm a little confused why teams, students and professors can't figure out how to help each other. Let me explain why I'm confused.

  1. Sports marketing students want jobs in sports. However, professors tell me over and over, "My students don't want to sell. They want to be Theo Epstein."

Over the last few weeks, I’ve touched on some feel good stories and ways that athletes use their likeness to improve the local community and society as a whole. This week, I want to highlight what the Detroit Pistons are doing from a community relations (CR) standpoint to not only improve the community, but also to generate revenue for the organization. In simpler terms, the Pistons are able to do good for the community and the company at the same time.

Every $1 spent has to generate some benefit

I received this flyer on my front door a few days ago. It is for a new restaurant opening in my town of Henderson, NV.

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Look closely at it. Take a minute to see if you can figure out what's missing.

There’s No Crying at the ESPYs

Wed, 08/06/2014 - 11:48 — Amy Potter

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I don’t cry often. As a child I remember crying when Optimus Prime died and whenever there was a military story on TV and a soldier died. But I usually go with the method - why cry over spilled milk – clean it up and move on.

What We Do While We Are Here

Tue, 08/05/2014 - 09:05 — Trip Durham

As we approach the start of another academic calendar, I think back to last season. In this Sports life, we all experienced pain and joy as well as heartbreak and elation. Whether we are administrators or fans, in one way or another, our emotions ran the gambit.


Thu, 07/31/2014 - 08:47 — Steve DeLay

Find enough of these fans and you're sold out for the year.

When we wrote The Ultimate Toolkit to Sell the Last Seat in the House, I figured both Jon and I had seen just about everything in the world of ticket sales in sports.

Don't Risk Not Taking Risks

Tue, 07/29/2014 - 08:46 — Aaron M Villalobos

"It was awash in debt with falling attendance and an audience which might not be around much longer...It was way behind the times. And it had become so mired in images of elitism that unless that changed, unless it was prepared to become was going to be very survive."

Sounds like an environment that many sports administrators are facing these days with their organizations or departments.

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