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Creativity Central

This past week, ESPN showed a video in conjunction with the St. Louis Rams to highlight the issues surrounding homelessness in the community. Chris Long and William Hayes spearheaded the movement as they noticed the large amounts of homeless people while the team traveled by bus.

WHERE DO WE START?

Tue, 06/02/2015 - 08:50 — knuppnau

I recently guest lectured for a Northwestern University sports marketing course on the topic of non-traditional revenue. Over the course of the class we covered a handful of topics ranging from current events to different sports trends. However buried in the mix, and hopefully in the notes of those in class, was the question of “Why?” And what that means for those of us in the sports industry.

MEMORIES LAST FOREVER

Mon, 06/01/2015 - 09:58 — Mary.Schwappach

HAVE A REAL CONVERSATION WITH YOUR CLIENT. NOT JUST EMAIL, NOT A TWEET OR A FACEBOOK POST BUT A REAL, INTERACTIVE, USEFUL CONVERSATION

In 1990, United Airlines ran a commercial that at the time was the talk of the advertising world. The CEO of a mid-size company is talking to his staff about their biggest client who fired them that morning. The client said they didn't know the company any more.

This past weekend we celebrated Memorial Day, a holiday to remember those who passed away while serving for our country's armed forces. There have been many athletes who have served our country: over 500 major league baseball players served in World War II, including Ted Williams, Stan Musial, and Joe DiMaggio. These players felt it was their duty to put their athletic careers on hold to serve our country.

The social media sports world (#smsports for us nerds in the business) has been abuzz for a few weeks now on what proper brand voice can and should be for teams and leagues. It was all seemingly sparked by Chad Shanks, former Social Media Manager for the Houston Rockets.

EULOGY OR REFERENCE - WILL THEY SAY WHAT YOU EXPECT THEM TO SAY?

Recently, I have the unfortunate situation of attending the funeral of the teenage daughter of a friend of mine. A horrible situation - no parent should have to bury a child.

Athletes are privileged individuals who can play their respective sports at the highest level in the world. These players love what they do and are generously compensated for their talents both on and off the court. The minimum salaries in the four major professional leagues are:

-NHL: $525,000

-NBA: $507,336

-NFL: $420,000

-MLB: $500,000

Teams are desperate to hire qualified salespeople. Here’s a way to get qualified

The VP of Ticket Sales of one of our Ultimate Toolkit teams said to me, “I need more salespeople. Where do I find decent ones? Where do I find salespeople who know the techniques of The Ultimate Toolkit?”

With more than 100 teams using The Ultimate Toolkit, these requests have been coming more and more frequently.

TRYING THINGS - A GOOD START

Tue, 05/19/2015 - 08:50 — Shawn K. Sullivan

While on an airplane yesterday reading Sports Business Journal, I came across an excerpt from George Bodenheimer’s new book, Every Town Is A Sports Town. Bodenheimer, when asked about the ESPN business strategy the former President and Executive Chairman of the worldwide leader said, “Well, we try a lot of things…”

ONE MORE TIME

Mon, 05/18/2015 - 07:05 — caseyflacks

IT TAKES AT LEAST 21 DAYS TO CHANGE IN TO HABIT.

For the last few weeks, I've had the pleasure of spending a lot of time with the National Pro Grid League. If you're not familiar with Grid, their description is "Grid is as if weightlifting, gymnastics and Cross Fit got together and had a baby." You can check out more at www.npgl.com

Social media has changed the way that audiences consume information. No longer are the days where a fan has to actively look for sports media; nowadays, fans simply have to set an alert, open an app, or turn on the TV for the media to be pushed out by a sports team or department. It has revolutionized the way we engage and interact with each other because it allows for personalization.

As a sports marketer there are several great reasons to be a strong social networker, but I would like to briefly highlight two of the most important. Mentorship and Salesmanship are both core fundamentals of social networking, and it’s important to have an understanding of why they are important and how they can help you become a better social networker. With LinkedIn and Twitter being two of the best social media channels for social networking, here are a few things to keep in mind.

NO LIMITS

Tue, 05/12/2015 - 06:57 — caseyflacks

When you hear the Jimmy V Foundation used in conversation, the first thought that usually comes to mind is of the name that bears the foundation: Jimmy Valvano. Almost all sports fans know the name… he’s the former North Carolina State basketball coach who led the Wolfpack to the 1983 National Championship. Valvano was a fantastic coach throughout his career, but he is better known for his contributions off the court due to his fight against cancer and his legendary ESPY speech.

SHOUT FROM THE ROOFTOPS

Fri, 05/01/2015 - 10:31 — Steve DeLay

THE BEST RESPONSE TO DID IT WORK IS 'YES, LET ME SHOW YOU' - ARE YOU SHOWING IT?

I never would have thought a shoe repair shop would have reminded me about the most successful tool in sales.

I'm talking about the testimonial.

Let me explain.

I had to drop off a pair of shoes earlier today at the shoe repair shop for some fixing up. They weren't recently purchased and were showing some wear so I didn't want to spend too much money on fixing them for a less than sterling repair job.

The NFL stands on twin pillars: football and the community. The NFL breaks this into multiple categories:

-League Initiatives
-Player Health and Safety
-NFL Social Responsibility
-Recognition Programs
-Youth Football
-Play 60

Now that the baseball season is underway, here at the Brewers, we have built-in social content for our fans—there’s the daily cadence of the lineup and game highlights and recaps, in addition to player access and any number of other initiatives going on.

That’s almost “easy,” as opposed to the offseason, when baseball is not top of mind and you still want to be year-round relevant for your fan base. It takes more creativity, more planning and being able to take advantage of things that pop up.

Success

Mon, 04/27/2015 - 08:06 — caseyflacks

THE RIGHT SUBJECT LINE GETS YOUR EMAIL OPENED. THE REST IS ABOUT THE PRODUCT OFFER

Did you know April was National Stress Awareness Month?

I didn't either until I received an email from a golf course in town.

Now I'm a sucker for golf related emails because I play once a week. So I open just about any email I know is coming from a golf course. I figure eventually, one is going to offer me free golf for life. I wouldn't want to miss out.

WHAT IS YOUR ON-LINE PERSONALITY?

Tue, 04/21/2015 - 08:46 — Trip Durham

It was a warm evening last July when I sat with a dear friend discussing the upcoming fifth birthday celebration for 2D Consulting in May 2015. As I stand on the precipice of this milestone, I can still hear her voice through the music in the bar and the clicking of ice in my vodka ‘n soda. “What is your on-line personality?” she challenged.

Worrying & Strength

Mon, 04/20/2015 - 08:34 — caseyflacks

HAS ANYONE CHECKED THE WEATHER?

Thu, 04/16/2015 - 09:34 — Steve DeLay

EVEN THE GREATEST WALK UP PROMOTION EVER CAN BE DERAILED BY MOTHER NATURE

This one might make you famous.

You developed the greatest single game promotion ever. You've warned the building to expect a huge walk up crowd and to have every ticket window open. The city traffic officials have been notified to put extra cops on the street to avoid a traffic jam before the game. You've hit all the local media stops on TV, radio and a story in the paper.

You wake up the morning of the game, stretch, look out the window and AAAGGHHH.

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