HAVING SALESPEOPLE AND SALES MANAGERS DO MORE THAN ONE THING IS A MISTAKE
There is no such thing as a good multi-tasker.
I see you over there at your desk reading this, while eating lunch, keeping an eye on your email notifier that keeps popping up in your lower right hand corner and trying to talk to your colleague. You're laughing thinking, "Hope, I can do it. I can handle it all."
Around this time last year, the ALS Ice Bucket Challenge was taking the country by storm. Over a 6-week period from July 29 to September 16 of 2014, the ALS Association raised a total of $113.6 million nationwide from more than 3 million new donors. Considering that the national organization and its satellite charities raised $64 million in 2013, this has been a historic campaign. In addition, almost 50 percent of the country had no idea what ALS is, so the visibility and awareness being generated has sparked necessary conversation. It has worked: On Aug.
I've never been to a UNLV Runnin' Rebels football game. I've lived in Las Vegas for 15 years.
Granted, the Rebels have been one of the worst FBS football programs in the country for the 15 years I've lived here but still, they are the only sport in town other than AAA baseball. They average about 7,000 people a game in a 35,000 seat stadium. I've never given one thought or consideration to going to a Rebels game until last week. Why the change?
Growing up, many children dream of being professional athletes. Many children have posters in their rooms of the athletes they idolize. These players include Derek Jeter, Michael Jordan, Tom Brady… the list goes on depending on the sport and team. These children have wishes and dreams of being a professional athlete.
In sports, partnerships are struck between a brand and a team; however, the brand typically pays a significant sum to be a sponsor of the team. This is especially true for a naming rights sponsorship. A naming rights partnership in the NFL can fetch anywhere from $2-$18 million dollars per year. It is a huge revenue source that only becomes available every 10 years or so.
For years, Ernie Els has had a dream off the golf course. He has long been a successful golfer who has won majors and won millions of dollars. Els’ son, Ben Els, was diagnosed with Autism at a young age and it took the family by surprise. The Els family realized how difficult it is to get proper education, information, and resources for those affected by autism. Originally, Ernie Els wanted to give money to science to help advance the research. However, Liezl, his wife, had a grander idea: build a school dedicated to children with autism.
For well over twenty years I have produced or co-produced at least 1,500 events, primarily in sports. From game day football to season ending banquets and all celebrations in between, I have planned and executed a variety of programs. I am surprised (and frankly, disappointed) that I didn’t realize the power of making sports memories through music until this summer when I attended the Home Run Derby for the All-Star Game in Cincinnati. Here’s how it happened.
IT MAY SEEM LOGICAL TO GIVE CONSUMERS A CHOICE, BUT TOO MANY COULD BE A PROBLEM
These days, the consumer is king. The internet gives the consumer the ability to shop hundreds of websites and research product after product. Customization is everything. Great for consumers. Right? The business that can deliver that customization will rule their industry. Right?
In its 2nd annual 8K in 8 Days campaign, the South Carolina basketball team went out into the community to meet with fans and energize them for the upcoming basketball season. The goal of this campaign is to connect with 8,000 fans and make an impact on them within the community.
Following a theme of other schools weeks of giving (think Oklahoma State University, University of Wisconsin, Portland Community), this is a unique opportunity to spend a week giving back to fans that support these teams throughout the year.
A GROUP SALESPERSON CAN LEARN A LOT FROM A WINE SOMMELIER
I was out to dinner last night with an old college roommate and his wife who were visiting Las Vegas on vacation.
My friend is a wine buff and wanted to order a bottle for the table. The wine sommelier (yes, I had to look up how to spell sommelier) came over to make some recommendations. The sommelier could have just blindly made some recommendations about what wine the restaurant wanted to push or what she thought was the best (or most expensive).
Sometimes it’s induced by a quick whiff of lacquer reminiscent of our childhood gymnasium. Or perhaps it starts with an old college t-shirt unearthed from the bottom of the drawer for an early morning run. Regardless of the trigger, we all cherish the memories of those teams we felt were elite. Whether a part of a ragtag group of middle school boys or a squad of international superstars striving for an NCAA championship, we all still feel the injection of a healthy dose of adrenaline when we venture down memory lane.
SPORTS ARE A SOCIAL EVENT. WHY DO WE STILL MAKE FANS SIT IN ROWS OF SEATS?
I was at a minor league baseball game earlier this week. The president of the team pointed at his new-this-year left field party deck and said, "That thing just prints money for us." They were selling the tickets in the deck for $50/person and included unlimited hotdogs, popcorn, peanuts, beer and soda. Four nights a week they sold it to groups and three nights a week it was open to the general public. It was packed every night.
Combing through my usual morning readings, I suddenly found myself smiling, thinking, “WOW… that’s amazing.”
It wasn’t a jaw-dropping highlight reel. It wasn’t a new 100 million dollar sponsorship deal, nor a roster move from a top executive. No, it was Spurs’ coach Becky Hammon, who like many this summer, quickly reminded me why I love working in our amazing industry.