Growing up, many children dream of being professional athletes. Many children have posters in their rooms of the athletes they idolize. These players include Derek Jeter, Michael Jordan, Tom Brady… the list goes on depending on the sport and team. These children have wishes and dreams of being a professional athlete.
In sports, partnerships are struck between a brand and a team; however, the brand typically pays a significant sum to be a sponsor of the team. This is especially true for a naming rights sponsorship. A naming rights partnership in the NFL can fetch anywhere from $2-$18 million dollars per year. It is a huge revenue source that only becomes available every 10 years or so.
For years, Ernie Els has had a dream off the golf course. He has long been a successful golfer who has won majors and won millions of dollars. Els’ son, Ben Els, was diagnosed with Autism at a young age and it took the family by surprise. The Els family realized how difficult it is to get proper education, information, and resources for those affected by autism. Originally, Ernie Els wanted to give money to science to help advance the research. However, Liezl, his wife, had a grander idea: build a school dedicated to children with autism.
For well over twenty years I have produced or co-produced at least 1,500 events, primarily in sports. From game day football to season ending banquets and all celebrations in between, I have planned and executed a variety of programs. I am surprised (and frankly, disappointed) that I didn’t realize the power of making sports memories through music until this summer when I attended the Home Run Derby for the All-Star Game in Cincinnati. Here’s how it happened.
IT MAY SEEM LOGICAL TO GIVE CONSUMERS A CHOICE, BUT TOO MANY COULD BE A PROBLEM
These days, the consumer is king. The internet gives the consumer the ability to shop hundreds of websites and research product after product. Customization is everything. Great for consumers. Right? The business that can deliver that customization will rule their industry. Right?
In its 2nd annual 8K in 8 Days campaign, the South Carolina basketball team went out into the community to meet with fans and energize them for the upcoming basketball season. The goal of this campaign is to connect with 8,000 fans and make an impact on them within the community.
Following a theme of other schools weeks of giving (think Oklahoma State University, University of Wisconsin, Portland Community), this is a unique opportunity to spend a week giving back to fans that support these teams throughout the year.