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Blogs

HOW GOOD ARE YOU?

Thu, 10/01/2015 - 09:07 — Steve DeLay

WHAT SHARE OF YOUR TARGET MARKET ARE YOU ACTUALLY GETTING FOR GROUP SALES?

"Group sales is one area we've got covered," the team executive told me over the phone last week.

"Good to hear," I responded. "What percentage of elementary and junior high schools in your market came out to a game last season," I asked.

The phone was silent. "I don't know," he finally mumbled.

"It's pretty simple," I said. How many schools are there within 20 miles of your building and how many came out?"

He didn't have either number.

Drive to End Hunger

Wed, 09/30/2015 - 08:26 — ericshainock

In NASCAR, the most expensive piece of real estate on a car is on the hood. It is shown for hours on national television as a race occurs. Over the course of a season, these partnerships can run tens of millions of dollars to be a primary sponsor of the car. In addition, these sponsorships are more expensive depending on the race team and driver of the car. This is what makes the partnership between Jeff Gordon, one of the most decorated drivers of all-time, and AARP so special. AARP is a membership organization for people 50 and over that operates as a non-profit advocate for its members.

NEVER STOP NETWORKING

Tue, 09/29/2015 - 08:02 — BenGroneman

I write from Columbus, Ohio with great excitement for the next few days ahead. This will be my first opportunity to attend Minor League Baseball’s Promo Seminar Meetings , a three day meeting of the baseball minds to network, share best practices and exchange the creative and innovative ideas that make MiLB so unique.

CHALLENGE YOURSELF

Mon, 09/28/2015 - 10:35 — caseyflacks

NEW HABITS DON'T FORM IN A TWO DAY SALES TRAINING SESSION

Want to improve your golf game? You can't just go to a clinic or take a couple lessons. You have to practice...for months.

Want to lose weight, get in shape? Don't buy the latest diet book on Amazon and expect miracles. It takes willpower...and months of focus.

Learn the guitar? You don't just watch a video and become the next Jimi Hendrix. You have to practice for years.

IT TAKES 66 DAYS TO CREATE AND INGRAIN A HABIT

LIFE

Mon, 09/21/2015 - 07:45 — caseyflacks

"MULTI-TASKING IS A LIE"

Thu, 09/17/2015 - 12:58 — Steve DeLay

HAVING SALESPEOPLE AND SALES MANAGERS DO MORE THAN ONE THING IS A MISTAKE

There is no such thing as a good multi-tasker.

I see you over there at your desk reading this, while eating lunch, keeping an eye on your email notifier that keeps popping up in your lower right hand corner and trying to talk to your colleague. You're laughing thinking, "Hope, I can do it. I can handle it all."

Every August Until A Cure

Wed, 09/16/2015 - 16:25 — ericshainock

Around this time last year, the ALS Ice Bucket Challenge was taking the country by storm. Over a 6-week period from July 29 to September 16 of 2014, the ALS Association raised a total of $113.6 million nationwide from more than 3 million new donors. Considering that the national organization and its satellite charities raised $64 million in 2013, this has been a historic campaign. In addition, almost 50 percent of the country had no idea what ALS is, so the visibility and awareness being generated has sparked necessary conversation. It has worked: On Aug.

SUCCESS FROM FAILURES

Mon, 09/14/2015 - 08:05 — caseyflacks

WHY BUY A GROUP TICKET?

Thu, 09/10/2015 - 07:48 — Steve DeLay

ARE YOU SELLING THE RIGHT STORY TO GROUP LEADERS?

I've never been to a UNLV Runnin' Rebels football game. I've lived in Las Vegas for 15 years.

Granted, the Rebels have been one of the worst FBS football programs in the country for the 15 years I've lived here but still, they are the only sport in town other than AAA baseball. They average about 7,000 people a game in a 35,000 seat stadium. I've never given one thought or consideration to going to a Rebels game until last week. Why the change?

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