In NASCAR, the most expensive piece of real estate on a car is on the hood. It is shown for hours on national television as a race occurs. Over the course of a season, these partnerships can run tens of millions of dollars to be a primary sponsor of the car. In addition, these sponsorships are more expensive depending on the race team and driver of the car. This is what makes the partnership between Jeff Gordon, one of the most decorated drivers of all-time, and AARP so special. AARP is a membership organization for people 50 and over that operates as a non-profit advocate for its members.
I write from Columbus, Ohio with great excitement for the next few days ahead. This will be my first opportunity to attend Minor League Baseball’s Promo Seminar Meetings , a three day meeting of the baseball minds to network, share best practices and exchange the creative and innovative ideas that make MiLB so unique.
HAVING SALESPEOPLE AND SALES MANAGERS DO MORE THAN ONE THING IS A MISTAKE
There is no such thing as a good multi-tasker.
I see you over there at your desk reading this, while eating lunch, keeping an eye on your email notifier that keeps popping up in your lower right hand corner and trying to talk to your colleague. You're laughing thinking, "Hope, I can do it. I can handle it all."
Around this time last year, the ALS Ice Bucket Challenge was taking the country by storm. Over a 6-week period from July 29 to September 16 of 2014, the ALS Association raised a total of $113.6 million nationwide from more than 3 million new donors. Considering that the national organization and its satellite charities raised $64 million in 2013, this has been a historic campaign. In addition, almost 50 percent of the country had no idea what ALS is, so the visibility and awareness being generated has sparked necessary conversation. It has worked: On Aug.
I've never been to a UNLV Runnin' Rebels football game. I've lived in Las Vegas for 15 years.
Granted, the Rebels have been one of the worst FBS football programs in the country for the 15 years I've lived here but still, they are the only sport in town other than AAA baseball. They average about 7,000 people a game in a 35,000 seat stadium. I've never given one thought or consideration to going to a Rebels game until last week. Why the change?