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In today’s world of a challenging economy that puts pressure on personal and corporate expenses, growing your team's season ticket base is more challenging then ever. Even as the economy recovers ever-so-slightly the value of the personal and corporate dollar is completely different than we saw four years ago.

We have all learned to live without certain luxuries. As we are able to add these luxuries back into our lives we immediately ask… Do we need this? What value does it bring to my family or business? What else can I do with this money? What else do I receive with our purchase?

In the Professional Sports/Entertainment industry where everyone is fighting for the same entertainment dollar, it is important to recognize and adjust a team's business model to keep up with the ever-changing times and technology. For those teams that continue to live by the old adage of "if it's not broke don't fix it," these are typically the same teams that find themselves doing the same thing over and over again from season-to-season and expecting different and improved results. This is also known as the definition of insanity.

You’ve probably heard the advice, “don’t go grocery shopping without a list” because inevitably, you end up with something you don’t really need and/or spending more money than you should. The same advice should be adhered to when you’re considering a sponsorship: don’t go shopping for a sponsorship without first “making a list”.

Out with the old, In with the new...

Sun, 01/09/2011 - 17:26 — Tyler Epp

To say that the corporate sponsorship environment has changed over the past three years would be like saying that I used to be able to dunk a basketball. While it may be true, it is so obvious that it is no longer the case, it is actually not even worth stating. However...being closely exposed to both the baseball and motorsports sponsorship environments, it is not so much the change that I have noticed, but more so, HOW the environment is changed.

Selling sports tickets is very easy. All you have to do is work for a team that wins. Problem is, not every team wins. And sometimes, even if your team wins, it doesn’t necessarily mean your team’s tickets just sell themselves. Not unlike many teams out there, we are a good example of that. Although our selling conditions are far better than in previous years, and our team is winning more games than they lose, we still have to put a lot of organizational elbow grease into selling out STAPLES Center.

Happy New Year!

Sun, 01/02/2011 - 20:12 — Dan Migala

"We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year's Day.” - Edith Lovejoy Pierce

This is a quote that my grandmother would share with me every New Year’s day as a child and I’ve carried this quote with me since her passing in 2004.

The news media frequently paints athletes as egocentric, selfish, focused on money with team and championships taking the back seat. Why is it then that when athletes choose to take less money to join a contender that gives them the best chance for a ring, the same media portrays them as soft and incapable of being "the man" to lead their team to a championship? First it was LeBron and now Cliff Lee is being chided for his decision to join the Phillies and arguably the best starting rotation in baseball.


Tue, 12/14/2010 - 09:12 — Dan Migala

If the goal of a sports sponsorship is to generate dialogue with the team's fans, then Arby's got its money's worth with an ever-evolving broadcast promotion tied to the Detroit Red Wings on-ice performance. The only catch was that the quick-serve restaurant chain altered its prize this year from free curly fries to free roast beef.

The Future of Ticket Pricing

Mon, 11/15/2010 - 10:11 — Colin Faulkner

I was recently asked by someone, “Do secondary markets hurt or help teams?” It’s a fair and interesting question that probably deserves a little bit of history to begin the discussion.

Day of Rebirth

Wed, 10/20/2010 - 18:14 — Dan Migala

Today is a special day not just for me but for the industry. Today marks a re-birth of ideas. A re-birth of community. A re-birth of innovation. Today The Migala Report is announcing a partnership with Baylor University and it’s prominent Sports Sales & Sponsorship Program at the Hankamer School of Business that will further strengthen the community nature of this wonderful industry and provide a home for the publication that was launched with this vision in mind.

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