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Is cutting in line fair? Well, let’s put it this way: cutting in line is opportunistic. You get the job with the team you want.

If you read the rest of this article, I will tell you how to get that job in sports.

But, let me ask you a question. I’m curious about your response. I asked this very same question to a sports management class on their first day of the semester. Let me tell you, only one person raised their hand when I asked the question. She was even a bit embarrassed.

Sports at the Service of Humanity

Wed, 01/27/2016 - 09:07 — ericshainock

Pope Francis hopes to change the world through sports starting in 2016. According to the Sports Business Journal, Pope Francis will "make sports a focus of his papacy’s third global initiative on education, following his efforts to highlight income disparity and climate change."


Thu, 01/21/2016 - 11:01 — Steve DeLay

Okay, I’m making you the CEO of a company that has about 50 employees. Yep, we’re doing some role playing.

Your company also has four salespeople that call on local businesses. As CEO, you’re always concerned about new business. Alas, your salespeople aren’t. You’ve tried various incentives to get your salespeople focused on new business without moving the needle. Now, enter me, Steve DeLay. I’m a ticket salesperson from your local team.

You say to me after you hear my pitch, “You want me to buy season tickets?”

I nod.

As Super Bowl 50 approaches in a little less than 3 weeks, there's another 50 year anniversary that's receiving a little less fanfare... however it has helped mold past, current, and future, sport executives. This is the 50th anniversary of the creation of the Sports Administration program at Ohio University. The first of its kind, the OU Sports Ad program has seen some of the best and brightest in the industry step foot on campus in Athens, Ohio.


Thu, 01/14/2016 - 09:45 — Steve DeLay


A young outside salesperson for a team I work with was fired up. "Third sale in two days to an apartment complex. In fact, these guys bought 20 seats on a ten game plan." he told me beaming when he came back to the office.

"Really? Great sale. How are they using the tickets?" I asked since apartment complexes are a bit of a non-traditional ticket sale. After all, they don't really have 'salespeople' in the normal sense.

As owners met in Houston yesterday the NFL will officially be returning to the second largest market in the country: Los Angeles. After more than twenty years without it, there were two proposals on the table: a Raiders/Chargers joint venture in Carson and a Rams/TBD proposal in Inglewood. Either way, it seemed as if we'd go from having no teams in Los Angeles to two teams in time for the 2016 season. In the end, it looks like we'll have one team for 2016 and a second team join in 2017.


Thu, 01/07/2016 - 12:04 — Steve DeLay

When the pressure comes to focus on the dog games, stand strong

If emails could talk, this one would have sounded panic stricken.

Here's what it said.

"We've sold out our first two targeted sellout games. Our next big game is the first Saturday in December and it looks good. But, we struggled on Halloween night and our owner wants to know what we're going to do to sell some of our weaker attractions. What do I do?"

My answer was quite simple. "Don't do it."

As 2016 has just kicked off, I want to take a look at some of the top sports trends as it relates to community relations both in a professional setting as well as with brands.

1. Cause Marketing Will Grow Exponentially

5 Things to Look Back on in 2015

Wed, 12/23/2015 - 12:49 — ericshainock

As 2015 comes to a close in the next few days, I wanted to take a look at five big events or campaigns that happened in the sports community relations world.

1. Leah and Devon Still take center stage at the ESPYs.

The next two weeks are great weeks for getting appointments and training

Most spring/summer sports shut down during the week between Christmas and New Year. I'm all for giving staff and salespeople some time off but don't discount the value of at least a few days of office time the next two weeks.

True, some business executives also take the week off between Christmas and New Year. However, I've found in my career that those that are in their office between the two holidays are much more likely to answer the phone and agree to meetings after the first of the year.

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