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The Sheriff's Ride into the Sunset

Wed, 03/09/2016 - 09:41 — ericshainock

On Monday, March 7, Peyton Manning retired from the NFL. After 18 years, Manning hung up his cleats and rode off into the sunset. Throughout his career, Peyton's accolades include:

-2 Super Bowl wins
-NFL comeback Player of the Year
-Single season passing records
-All time Passing Yards Records
-All time Touchdown passes records
-Tied for most wins in NFL History
-Only QB to win a Super Bowl for two teams


Fri, 03/04/2016 - 09:42 — Steve DeLay

When you were growing up, your mother reminded you over and over, “Don’t talk to strangers.”

Now, I want to remind you to have your salespeople talk to strangers. In fact, we want them to be very comfortable talking to strangers.

We know getting an appointment with the top executive of a company is the toughest part of making a sale. Yep, the appointment. The untrained salesperson fumbles all over the place in trying to get an appointment. The trained salesperson knows when to dial a prospect, what to say on the phone, and how to handle objections.

Each year, there are numerous sports conferences that exist to bring sport executives together for a few days to share ideas and best practices. The conference is filled with panels and speakers that either lead the conversations, share career experiences, or moderate the discussions. The real strength in a conference outside of the knowledge gained is the opportunity to network with like-minded individuals. Typically, relationships are formed at meals or at the bar at night. Sharing stories and in-depth conversations are the norm in these settings.

If you’re a ticket sales manager, which one of your salespeople is a potential Steph Curry?

Whoa! What type of crazy point am I trying to make? A Steph Curry in your midst? Working for you? Hah!

Well, your salespeople are probably developing their craft, just like Steph once did years ago. How did that early development go for Steph? Here’s Steph describing himself in his early stages of building his skills: “All summer, when I was at camps, people were like, 'Who are you, why are you playing basketball?' I was really that bad… [before] I finally figured it out."

Disney's #ShareYourEars

Wed, 02/24/2016 - 09:22 — ericshainock

Disney has long been a partner of Make-A-Wish as the two organizations have worked in conjunction to grant thousands of wishes. Over the past 35 years, the relationship has touched millions of people around the world, from the children and their families, to doctors, donors, celebrities, and volunteers. Disney says it best: Each wish experience is unique - fulfilling the one true wish of the child.

They say that a picture is worth a thousand words. Sports is just that - it's a collection of experiences, memories, and pictures that create a unique opportunity to engage with fans in a stadium/arena setting. In particular, this is true when trying to connect athletes, brands, and teams within its community. In today's world of instant gratification and social media, these short videos and pictures help tell a story for thousands of fans across the country, in market and outside it.


Thu, 02/11/2016 - 11:49 — Steve DeLay

I didn’t think this was going to be a difficult question. Or be embarrassing for those that answered.

The question was asked to VP-Ticket Sales teams for three teams in three different leagues. One thing these teams had in common was that each had told me that they wanted to dramatically ramp up ticket sales to corporations.

I asked, “How do you now make sure your sales staff is calling on every single qualified company in your market?”

Since we were on the phone, I couldn’t see their faces. I imagined, however, that thousand mile stare.

Fighting Hunger: Taste of the NFL

Wed, 02/10/2016 - 12:34 — ericshainock

One of the leading issues in our country and worldwide is hunger. 1 out of 6 people struggle with hunger, with many of them being children and older adults. Over the last 24 years, the Taste of the NFL has raised over $22 million for this population of people.

The Taste of the NFL has combined the NFL's greatest players and the country's top chefs to raise awareness and money in support of food banks across the country. There are three main fundraising streams:

1. On-line donations during the Kick Hunger Challenge (September - January).

That’s what the Director of Ticket Sales for a major college told me.

He said, “We had no strategy, no plan, no direction in ticket sales. We were just shooting blindly following the latest trends. First it was text messaging. Then it was analytics. Then it was social selling like Linkedin. They all sort of helped but none felt like a system.”

Super Bowl 50 Community Events

Wed, 02/03/2016 - 08:55 — ericshainock

If you're wondering what type of community or charitable events will occur during Super Bowl week, look no further. With the largest gathering of NFL executives, players, media, and corporations, on top of it being the 50th Super Bowl, there is sure to be major events throughout the week.

January 30 - Play your Part Campaign

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