You don't always have to give away free pizza for students to show up to a game.... How about an all you can eat pancake challenge!?!?! The George Washington Colonials used an all you can eat pancake contest to promote their midnight breakfast.
Do you have footage of an awesome in game promotion? Send it to Laura@propertycg.com for a chance to be the Live Action Media™ Promo Video of the Week.
You'll hear it on just about every phone call or appointment. "Call me after the holidays." or "Talk to me after Jan. 1 when our budget year starts."
December is notoriously one of the slowest months of the year for ticket sales. If you're in hockey or basketball and already in-season, many businesses or "Joe Fan" will say they are just too busy to talk to you. If you're in baseball, prospects will tell you they'll start thinking about baseball after January 1.
I am a sales person at heart, selling successfully for more than 13 years on the team side and now I am working for a large brand. I'm still using my sales knowledge and training everyday, but in a different way. I'm sitting on the other side of the table, but regardless of what role I play in the pitch, I truly enjoy the chase and the process of making a sale.
Our company receives 6-10 correspondences a week from properties wanting to do business. Although I appreciate the tenacity and passion for the sales process, there is a system to connecting the world of sales and brand.
I love Cyber Monday. Last year, I finished all of my holiday shopping without leaving my living room, and I got some amazing deals and found some random gifts for my crazy family traditions. And yesterday was equally as entertaining.
Last week, I saw a friend tweet that her credit card company emailed to remind her of all the available credit she has that would be perfect for holiday shopping. The tweet ended with #ThanksButNoThanks. While this marketing tactic didn't work on my friend, I'm curious to know what The Migala Report readers think. Have you done something similar with your marketing strategy to past and/or current customers? How did they respond? What proactive plans do you have this holiday season?
Comment below or tell us via Twitter with #MigalaReport!