Many programs are in the process of planning their marketing campaigns for next season and with that comes the development of the ever so important tagline.

Oh the tagline. That otherwise seemingly meaningless cluster of words that will serve as a battle cry for your fans and a verbal driver for your marketing message can be one of the toughest pieces of your campaign to craft.

Here are a couple of points to consider when working on your next tagline:

Aim for the Heart

Last night, I participated in the #SBChat that focused on the reality of working in the sports industry. Sports professionals from all over the country shared some great insight about getting into the industry, as well as how to be successful once you're in. One of my favorite tidbits from the night is below from the co-host of #SBChat, Lou Imbriano. Lou is also the author of "Winning The Customer", which was a book selection last year for the #PDBookClub chat. Basically, Lou gets you thinking!

The amenities and benefits don’t matter if you don’t get answers to these questions

I recently completed inside sales staff training for an NBA team.

It had been a while since I’d done much training of inside salespeople. Most of my recent consulting/training had been with outside salespeople and group sales staffs.

I love inside salespeople. They are young, energetic and willing to run through walls to succeed. They don’t even fear the video camera because they’ve never been on it before and want to soak up any knowledge they can.

Yesterday I posted a quote here on The Migala Report that a friend showed me via Facebook. The quote was posted on the wall of the "Distant Runner" page, which is a group started by two girls who knew each other in college, but became close friends when they were training for a marathon in Oregon. They live hundreds of miles apart, but their constant motivation to each other during training kept them inspired.