Write Your Goals, Share Your Goals, Share Your Results

Written Goals Work: Urban Legend or Reality? I believe in written goals and accordingly I have always liked the stories of the Harvard and Yale research studies that supported the efficacy of written goals. In preparation for supporting the argument that goal setting works to my Texas Legends staff, I recently did a Google search to learn more about the written goal studies from Harvard and Yale. The studies allegedly concluded that 3% of Harvard MBAs make ten times as much as the other 97% combined (similar result with the alleged Yale study). To my surprise, the more that I learned was that these studies may have never been conducted.

I pride myself on being a sports marketing executive that sees a world of colors in a world too often dominated by spreadsheets. When asked where this creativity comes from and explaining some of the creative concepts I've been honored to be apart of; I'm almost always asked the question of, "How do I do that?" "What's the process of being creative?" "Is there a book you'd recommend?"

Wow. Is it already April? Yes it is, and this is the perfect month to ask this question, "Have you done anything yet?". For the past three months, I have been sharing the guaranteed principles for rocking your world in 2011. The final step is Action, and I find it ironic most people, even those who have created a vision, have desperate desire, and even believe...have already lost focus and have taken no action to move their vision forward. Great news, though...it is not too late!

Step one to rocking your 2011 world was to develop a clear vision. Can you see it? Is it crystalizing in your mind’s eye? If your answer is “yes”, then you’re ready for step two: Desperate Desire.

Not too long ago, I was talking with a frustrated sales person about their annual goals, both personal and professional. The conversation went something like this;

Sales Person: “At the beginning of last year, I spend more time than I ever had thinking about and even writing out my goals.”