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Dan Migala's blog

One Shining #SportsBiz Moment

Tue, 04/07/2015 - 09:20 — Dan Migala

Any fan of college hoops knows that the Luther Vandross’ song One Shining Moment is traditionally played at the end of CBS Sports' coverage of the championship game of the tournament. The song is played as the winning team's players cut down the nets, to a montage of highlights from the tournament.

While I was watching this last night with millions of others, it got me wondering what is the tournament’s One Shining Moment for us sports marketers? In other words, what promotional moment during March Madness shined above all others.

A Major League Baseball team client of ours recently shared with me a statistic that warrants repeating. Of a database of customers who purchased single-game tickets in 2011, 70 percent of these customer’s phone numbers are no longer in service.

The team’s ticket account executives discovered this the hard way by calling on each and every account only to realize that so many telephone numbers had been changed, cancelled and disconnect.

Stay Curious

Fri, 06/21/2013 - 12:00 — Dan Migala

If there’s one word to describe my time at NACMA this year, it would have to be “curious.”

Whether it was on my Marketing Super Panel (moderated brilliantly by South Carolina’s Eric Nichols @ericnichols) or in the impromptu lobby meetings, the them of curiosity was prevalent.

Last Lecture

Wed, 06/05/2013 - 10:00 — Dan Migala

Today marks the last session as professor of my graduate class at Northwestern University. The class is titled “Non-Traditional Revenue Strategies” whose ultimate goal is to teach the students, future team executives themselves, to understand the process of thinking like a professional.

Giving #SBThanks

Wed, 11/21/2012 - 10:06 — Dan Migala

I can’t think of a better way for us in the sports business to head into the Thanksgiving holiday than to take a moment and celebrate how fun it is to work in this industry.

Really take a minute to think about incredibly fun it is to get paid to do what we get to do.

The New Era of The Migala Report

Fri, 11/02/2012 - 17:27 — Dan Migala

Ask any successful sports executive and they’ll tell you that early on in their career someone had a tremendous impact on how their sports business career started.

While we’ve grown into savvy professionals who have developed a deep passion for ticket sales, crafting sponsorship programs or developing marketing campaigns; there are moments that inevitably we need to take a step back and reflect back on when we first got into the business.

For me, today is one of those days.


Tue, 06/23/2015 - 10:35 — Dan Migala

Like me, so many of us in the sports industry were inspired to get in this industy by their dad’s love of sport. As we celebrate Father’s Day and the boundless love of fathers, I wanted to share my favorite dad story from time in the sports industry. It’s an excerpt from my book Dugout Wisdom and told by Goose Gossage. Best wishes for all the “Hall of Fame Dads” out there for the happiest of Father’s Days and thank you for inspiring a love of sport in all of us.

“This is for you, Dad!” - Goose Gossage

It’s very fitting that I’m writing this final post on the National Sports Forum in the midst of the Christmas holiday season. That’s because, in my mind, the National Sports Forum very much reminds me of the Spirit of Christmas but for sports executives.

Like Christmas, the NSF is rich with tradition, joy and memories for me. And just like when I look back at my fondest Christmas memories; I can’t help but think of my first few Christmases and my very first experience at the National Sports Forum.

One of the most valuable lessons I learned during my time as a graduate student at Ohio University’s School of Sports Administration was not a sports business lesson, but a life lesson.

“Every person you meet is an opportunity to learn something new.”

These words were spoken to our class by famed OU professor Dr. Charles Higgins. While they have stuck with me to this day, they had the most impact on me just a few days after I first heard them.

Baseball owner Chuck Greenberg shared these words to me and an audience of current and prospective graduate sports management students from Northwestern University in a December Webinar hosted by The Migala Report.

The statement was an answer to a question about what advice would he give to them to prepare for in a career in sports.

It was a fitting metaphor for the ups and downs of a career in sports. Even more telling to me was the simplicity of the message as it reminded me of the long-term focus of what we all do.

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