This was a quote from Paul Danforth, the Head of Global Sales at CAA. He said it at a recent Sports Business Journal conference.
He was on a panel with Sam Kennedy, President of the Red Sox, and a few others talking about the advent of technology in sales. Kennedy added, "You're not going to make a sale over text message or Twitter."
EAT, SLEEP AND BREATHE SELLOUTS. THAT'S WHAT FANS WILL TALK ABOUT
A number of years ago, I had a job interview for a VP of Ticket Sales position with a major professional team. I was a relatively young buck and felt like I had the strategy the team needed to sell boatloads of tickets.
Get a Yes to these three questions and you'll wake up excited to go to work
Take a moment to Google "How many people are happy in their job" and you'll find story after story saying anywhere from 60-80 percent of people aren't happy in their job. Wow! What a miserable way to spend 8-10 hours a day. Doing something that makes you unhappy. Look around you. Four out of the five people you see at your office aren't happy. You may be one of them.
I was boiling mad. I hope the staff and salespeople were boiling mad also.
I don't get pissed off easily. In this case though, I was steaming walking out of this sales call.
I and my partner Jon Spoelstra are part owners of a summer collegiate baseball team in Savannah, GA. The team has gotten tremendous publicity including ESPN, Yahoo Sports, NBC Sports Network and even features on the team dog, Daisy. That's what made me so mad.
I stopped in at a shoe store earlier this week to have some shoes repaired. I had a choice with the shoes. Have them sewn and look reasonable or buy a brand new pair.
The shoe repair guy, who looked a bit like a character out of a Harry Potter movie, took my shoes and said he could fix them, "$18 bucks" he said. Sounds like a great deal I thought. $18 for a repair or $100+ for a new pair. "Go ahead." I said.
I was just a kid when I first saw this phenomenon.
It was at my first real job—selling season tickets for the lowly New Jersey Nets—years and years ago.
At the time the Nets were in their sixth straight year of being the worst team in the NBA. And they were pitted against the worst team in Western Conference, the Sacramento Kings. Heck, I didn’t think a lot of folks in New Jersey even knew that there was a team from Sacramento.