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Steve DeLay's blog


Thu, 05/05/2016 - 07:27 — Steve DeLay

If an NBA All-Star can practice, why can't you?

Kyle Lowry is an All-Star, an incredibly talented NBA player for the Toronto Raptors.

They are in to the second round of the NBA playoffs. He's played 82 regular season games, seven playoff games in the first round against the Pacers. He should be exhausted.


Thu, 07/07/2016 - 13:59 — Steve DeLay

"We do business with people"

This was a quote from Paul Danforth, the Head of Global Sales at CAA. He said it at a recent Sports Business Journal conference.

He was on a panel with Sam Kennedy, President of the Red Sox, and a few others talking about the advent of technology in sales. Kennedy added, "You're not going to make a sale over text message or Twitter."


Fri, 06/24/2016 - 07:49 — Steve DeLay

Give back to the next group of young salespeople

I was in my car the other day and Tim McGraw's latest hit came on the radio, the song "Always be Humble and Kind"

Like most people, when I'm in the car, the radio is background as my mind wanders about the next meeting I have, the phone call I need to make or whatever.

I had heard the song on the radio before but this time for some reason, I really listened to the lyrics of the song. One line really stuck in my head toward the end of the song.


A number of years ago, I had a job interview for a VP of Ticket Sales position with a major professional team. I was a relatively young buck and felt like I had the strategy the team needed to sell boatloads of tickets.

Get a Yes to these three questions and you'll wake up excited to go to work

Take a moment to Google "How many people are happy in their job" and you'll find story after story saying anywhere from 60-80 percent of people aren't happy in their job. Wow! What a miserable way to spend 8-10 hours a day. Doing something that makes you unhappy. Look around you. Four out of the five people you see at your office aren't happy. You may be one of them.

Government move last week could cause a huge shift in how sports teams employee salespeople

If you've been in the sports business for a while, you know it's long hours for low pay.

The Atlanta Falcons listened

Fri, 05/20/2016 - 15:39 — Steve DeLay


It's about time.

A major professional sports team finally listened to fans and said let's make concession prices fair and reasonable.


Thu, 05/12/2016 - 07:46 — Steve DeLay

I was boiling mad. I hope the staff and salespeople were boiling mad also.

I don't get pissed off easily. In this case though, I was steaming walking out of this sales call.

I and my partner Jon Spoelstra are part owners of a summer collegiate baseball team in Savannah, GA. The team has gotten tremendous publicity including ESPN, Yahoo Sports, NBC Sports Network and even features on the team dog, Daisy. That's what made me so mad.

Solve my problem

Thu, 04/21/2016 - 07:06 — Steve DeLay

Give the consumer a reason to buy

I stopped in at a shoe store earlier this week to have some shoes repaired. I had a choice with the shoes. Have them sewn and look reasonable or buy a brand new pair.

The shoe repair guy, who looked a bit like a character out of a Harry Potter movie, took my shoes and said he could fix them, "$18 bucks" he said. Sounds like a great deal I thought. $18 for a repair or $100+ for a new pair. "Go ahead." I said.

A story and then a treat

Thu, 04/14/2016 - 07:26 — Steve DeLay

I was just a kid when I first saw this phenomenon.

It was at my first real job—selling season tickets for the lowly New Jersey Nets—years and years ago.

At the time the Nets were in their sixth straight year of being the worst team in the NBA. And they were pitted against the worst team in Western Conference, the Sacramento Kings. Heck, I didn’t think a lot of folks in New Jersey even knew that there was a team from Sacramento.

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