MY 11 GUIDELINES TO BE SUCCESSFUL IN MARKETING
Mon, 02/11/2013 - 17:46 — Mary Pink
Throughout my career, I have had the opportunity to develop my own guiding principles on how to be a sports marketer and lead a marketing team successfully. It also does help that I also have a fantastic staff that works hard and is passionate about their job. These guidelines below have developed over time but have made me into the sports marketer that I am today.
- NEVER STOP LEARNING:
Attend conferences and make it a goal to have three takeaways even if you have been going to that convention for years. Go to a new convention that you haven’t been to before. Take time to network with your counterparts. I make it a point to reach out to someone each week in the industry to catch up and ask what they are doing. Twitter has also given me a great opportunity to keep learning. I find many fantastic articles or ideas from those that I follow on Twitter. Participate in twitter chats or read the twitter transcript from that chat session for new ideas. Read publications like the Sports Business Journal, or a new business book each month.
- COMMUNICATE, BE INCLUSIVE AND LISTEN:
Communicate with people in your department and staff continuously to keep them in the loop. It’s hard for people to feel a part of your team when you don’t include them. Take the time to listen to people and consider their ideas. It’s much easier to get buy in from others when they feel a part of the process instead of just told what they are going to do.
- PUSH THE ENVELOPE:
Look at how you have done something the previous year and figure out how to make it better. Get out of your comfort zone of doing it the same way each year. Each year, we sit down and review our marketing plans and events to see if we can add something new or change the way it has been done in the past. Sometimes this has worked well and sometimes it hasn’t, but I have come away learning something from each experience. I want our marketing staff to continuously push the envelope on new ideas. No idea is a bad idea and it is better to try and push the boundaries than not to do it at all. Let the challenges make your team stronger.
- SURROUND YOURSELF WITH STAFF WHO WILL CHALLENGE YOU:
I don’t want to have a staff who agrees with everything that I want to do. I want my staff to not only challenge me to look at things differently but to challenge each other. Some of best ideas have come out of spirited discussion. I am open to other perspectives and continuously tell my staff that I don’t have all the answers, and they may have a better way to do it. Even if I don’t agree and a staff member is passionate about their idea, I let them try it. Again, it gives me an opportunity to see if their idea will work. And there are times that they have a great idea that has worked out better than I even thought it would.
- DON’T BE AFRAID TO FAIL:
I have learned much more from my mistakes than I have from my successes. Don’t be afraid to fail because at least you are trying. Try a new idea and don’t worry that you might fail and it could look bad. More often than not, it doesn’t fail and it is successful.
- EMPOWER YOUR STAFF:
Don’t micromanage your staff. Provide direction but give your staff the support they need and allow them to feel they can to make their own decisions.
- BE OF SERVICE TO OTHERS:
It is important for me to give back to others what has been so graciously been given to me. I mentor others in the sports marketing industry, serve on committees/associations and help people who call me with questions or advice.
- HAVE A VISION AND STRATEGY:
Create a plan for what you want to accomplish for yourself or your team and hold those goals. Each year, my staff as well as myself lists their goals and then we discuss their strategies for reaching these goals.
- SUPPORT YOUR STAFF:
Make sure they know you have their back if something happens. If they know you have the confidence in them and support them, they will be more likely to take chances because they know that you are there for them. In return, they will also want to work harder because they know you care about them.
- APPRECIATE WHAT OTHERS DO:
A thank you goes a long way or just taking the time to recognize someone’s hard work. I always try to make sure that I recognize my staff in meetings and to other staff members in order to give them the credit for what they have done.
- NETWORK AND BUILD YOUR BRAND:
Building relationships in this industry has been one of the key things in my career. These relationships have provided me with a network of support, advice, and new ideas. Anytime I go to a convention or networking event, I make it a point to get to know someone new in the industry. You can also do this through Twitter. I didn’t think I would say this but I have gotten to know many people from Twitter. Twitter chats, following different people and communication Not only have some of these people become some of my closest friends, but they have also helped me grow in this profession.
In addition to networking it is equally important to consider your brand. How do you want others to view you in this industry? One of the easiest ways to build your brand is through Twitter and a Blog. Sharing articles, opinions and ideas help get your brand across. Just be careful that what you write or share is what people begin to think about you. In addition, you can speak at conventions or volunteer for committees.
I know that some of these seem basic but taking the time to do these can make all the difference toward being successful.
If you have any ideas for future articles, please feel free to send me message on Twitter @maryzpink or email me at email@example.com.