Making The Right Impression When Applying For A Job

Well done!
You found a posting for a job in sports that you think would be perfect for you, you did the necessary due diligence to learn about it, you put a shine on your resume, you penned a masterful cover letter and you submitted all of your material, beating the closing date deadline.
Whew.

Now what?

Cleveland Browns and Sportsdigita Change the Ticket Experience with ‘DigitAR’

According to a recent survey conducted by Pew Internet, 58 percent of Americans now report that they perform online research concerning the products and services they are considering purchasing. Fans looking to buy tickets are exactly the same way. When purchasing tickets, fans need to be able to feel confident knowing exactly what their gameday experience will be like from their seat before becoming a season ticket holder or even a single game buyer.

What is on your Sales Success List?

When I first browsed through the bookstore at Stetson Law School, I picked up soft cover books with titles similar to Gilbert Law Summaries: Criminal Law and Emanuel Law Outlines: Property. As I reviewed these books, I discovered that they were basically checklists of the legal issues, the rules of law, and the legal analysis that I would have to master to do well on the final examinations in my criminal law and real property courses.

Sold-out premium seating? More of the same isn't always a good thing

A few years ago, I conducted a premium seating demand study for a BCS-level college football program.* At the time, their football stadium offered two types of premium seating of suites and club seats located on a private level. The private suites had been constructed first and quickly sold out. The club seats were added a number of years later. They also sold out quickly, mainly to buyers from the suite waiting list.

Identifying and managing against burnout

An important key to leading a successful sales team

At some point in all of our careers, we’ve heard salespeople, or even managers, refer to our daily work as a “grind.” The grind can occur at various times in our fiscal cycle – in the off-season, when the relevancy of our product is at a low point, or in-season, when we find the teams we market smack in the middle of a prolonged losing streak.

How to Increase Fan Engagement in Sponsorship Activation through Social Media

As brand marketers, we’re constantly being challenged with making sure our sponsorships strategically deliver results for the brand. One way to do that is by increasing the level of fan engagement.

Traditional sponsorship activation plans often centered on creating fan engagement via an on-site or in-game experience. Over the last several years, the emergence of social media has provided marketers with a great way to extend engagement beyond the face-to-face game experience.